Monitization Experiment Update

If you've been following this blog for a little while, you know that I've been experimenting with ways of monetizing on the internet. I am a marketing major, graduating this Spring, and am interested in advertising, technology, and how the two interact as the marketing landscape changes. Specifically, I am interested in how the internet is going to be monetized successfully. There is no generally accepted way of doing this yet, and many think, including me, that the current ad supported model is not going to end up the favorite, for many reasons.

Anyway, I have been experimenting with this blog over the past year, determining how different methods work, what might be most effective for different types of situations, and where there is opportunity for growth or expansion.

The latest method has been PayPerPost, which I explained in this post. What I have found is that, since that post, I have earned, and received, $38. I posted two sponsored posts, got them approved, and eventually got paid through PayPal. So, on the blogger side, for a smaller blog like mine, that doesn't get a particularly large amount of hits, but still (in my opinion of course) has decent content, this is more effective than AdSense or some other click-based ad system. It yields more money, yields it faster, and pays out per post. However, for the advertiser, I'm not sure it's as effective. Per dollar, how much are they making off my blog? There's no cost-per-click type structure, or at least not to my knowledge, so it's difficult to measure ROI.

So, I may stick with PPP, as it does offer a few bucks here and there, but I'm still in search of new methods to try out. Let me know if you have any suggestions. And one last thing, this post is NOT sponsored.