Let's use Subway as the example. There are some assumptions I'm going to make, but I think they're very conservative assumptions. Here they are.
Assume:
- 6 drops come out of the tap after it's stopped pouring, on average, per usage
- Those 6 drops equal 1/2 oz
- Everyone fills their cup to the top, leaves the cup to catch those drops, and then tops it off. So, 6 drops are lost per cup
- 100 cups are filled, on average, at each Subway restaurant
- All cups purchased are the 21oz cups, which cost $1.79
- All Subways have these soda fountains and costs are consistent
According to Subway's website that has a current store counter, they currently have 34,101 stores.
That would mean that Subway loses $53,521,519.50 per year in potential revenue based solely on inefficient soda fountain taps. $53.5M a year. And that's only Subway. Imagine all the other restaurants, like McDonalds, that probably serve up way more that 100 cups a day.
Imagine how much money could be made if they just had leak-proof taps. Patent pending...
This isn't really how it works. For the store, soda itself is virtually free. "Potential losses" does not apply here, for it is the lack of customers that contribute to it and not the lack of soda.
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