Badvertising: Heineken "Share the Good"

I was just watching the Pistons - Celtics Game 4, and caught a Heineken commercial that I just didn't understand. It's not that I didn't get it, it was the logic behind it. It was the "Share the Good" commercial with that quirky "It's Love" song behind it where people go around giving people bottles of Heineken Premium Light.

The first guy gives his 2 beers to 2 people in a hot tub or something. The girl then gives hers away to some other girl, who gives it to a mountain man, etc. It's all about people giving their beer away. It's like nobody wants it, so they all pawn it off on someone else. What kind of message is that? Our beer sucks? Because that's what I got out of it.

See for yourself and let me know:



(It still looks to me like they don't want it and are just trying to give it to the next person)