Wednesday, March 29, 2006

Tastes like exhaust fumes











Only NASCAR. The NASCAR brand has a line of meat products, among many other things that I find hillarious (like the NASCAR branded Husqvarna chainsaw). I laughed when I saw it, but really, it's a great idea. NASCAR fans are the most brand loyal fans of any sport. They will buy one product over another, regardless of the quality, simply if they see Tony Stewart on the front. If the NASCAR name is on any product, it will sell. However, one thing that NASCAR has going for them that will power their name farther than they could ever hope is a huge partnership with Wal-Mart. Seems like a given, but a deal with Wal-Mart is pretty much money in the bank for any brand name. Plus, it doesn't hurt that the NASCAR demographic is also, largely, the Wal-Mart demographic. Anyways, business models aside, I just thought that this was pretty damn funny.

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